A German clothier and English cricketers!  Some brand guy came up with this bright idea.  And the cricketers were pleased to endorse this iconic brand.

ECB Commercial Director, John Perera said: “It demonstrates that cricket is now able to attract brands of stature such as BOSS, and confirms the growing appeal of our sport.”

Chris Chinaloy, brand manager for BOSS fragrance and skincare at P&G Prestige Products, said “We believe the qualities of these ‘gentlemen players’ epitomise what is sexy in a man today. And with the number of women following the England games and attending county and Test matches, we see huge potential for cricket to become the stylish sport."