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• Women viewers and cheerleading

  Does anyone remember the effect Mandira Bedi had on Set Max's women viewership? Politicians and therefore the police are getting concerned about cheerleaders : Some politicians say the cheerleaders are "vulgar and obscene". Mumbai police... Posted Apr 25 2008, 10:10 AM with | with no comments Filed under: IPL, ratings, cheerleaders, viewers

• Ratings and big money

  The Economic Times reports that the IPL is doing very well in television ratings, perhaps because it's really a reality show ? Equating IPL to a ‘reality show’, Vodafone marketing head Harit Nagpal said: “We invested in IPL anticipating such ratings... Posted Apr 23 2008, 06:01 AM with | with no comments Filed under: IPL, ratings, tv, money