Does anyone remember the effect Mandira Bedi had on Set Max's women viewership? Politicians and therefore the police are getting concerned about cheerleaders : Some politicians say the cheerleaders are "vulgar and obscene". Mumbai police...
The Economic Times reports that the IPL is doing very well in television ratings, perhaps because it's really a reality show ? Equating IPL to a ‘reality show’, Vodafone marketing head Harit Nagpal said: “We invested in IPL anticipating such ratings...